A content marketing piece I commissioned with our artist-in-residence. I wanted to create a piece about the ways artists help us see the world--even a world in turmoil--differently.

Created as part of an enrollment recruiting campaign, this piece offers wisdom for prospects who are already leading social justice movements.

I commissioned and scripted this virtual tour of our campus to help donors, alums, and prospective students get a sense of the vibrancy and innovative spirit of United's new campus. I worked with the videographer to create "stops" along the way so viewers could learn more about United's unique value proposition through the words of staff and faculty. The result is a dynamic, interactive introduction to the United brand.

In the wake of the death of George Floyd while he was detained by Minneapolis Police officers, and the local and global calls to address systemic violence against Black lives, my team compiled statements, reflections, articles, petitions, educational resources, and a list of community funds to keep the United community informed and engaged in activism around issues of justice central to the organization's core values.

A piece I designed to promote an essay by a United faculty member after the death of George Floyd. This became a centerpiece for an inbound marketing campaign to recruit students to United's graduate degree in social transformation.